| course name | more information | semester (term) | dates(s) | type | remark | mode | hosted by | study programme | ECTS | contact hours | full / partial course | course content | prerequisites | teaching methods | assessement | learning outcomes | literature, materials | open to | tutor(s) | registration | registration deadline | Course ID |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Viral Marketing and Growth Hacking | n/a | 3rd semester / winter semester | 3 dates to 5 teaching units 17.12.2025 08:50 – 12:55 12.01.2026 08:50 – 12:55 21.01.2026 08:50 – 12:55 | Integrated course | online | St. Pölten University of Applied Science | Master Digital Marketing & Communication | 2 | 11.25 | full course | In addition to the theoretical basics, students learn from concrete application scenarios. This includes: – Basics: Growth Hacking & Viral Marketing – Core Elements of Viral Marketing – Planning and implementation of a growth hacking strategy (idea generation, prioritization, data analysis) – Recent case studies: Growth Hacking & Viral Marketing – Work on a case study | Lecture, group work | Immanent examination character, grades 1-5 | Students gain knowledge about the use, strategic importance and possibilities of viral marketing in the context of the marketing approach growth hacking. | 15 students | Iva HAUK | Nov-25 | 22698 |